BRAND STORY

2018~2021

JHDFASHIONDOLL™ was founded in 2018 by JIAO HUADONG and is headquartered in Huizhou, China.

Driven by his longtime passion for Fashion Dolls, JIAO had always dreamed of setting up a company that can create classic collectible doll.

In Winter 2017, JIAO launched his first female doll named “MIZI”, with the excellent cooperation of the factories, MIZI was eventually mass-produced in 2018.Since then, JIAO have successively introduced a number of exquisite dolls.

In late 2019, he released his first male character named “ADONIS”, which is a huge hit around the world.

Derived from JIAO's over 20 years experience as a collector and keen sense of fashion, each of his design is an integration of the classic and the uniqueness. From the facial makeup of dolls to clothing and accessories, every detail reflects his design philosophy and understanding of this industry.   

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"A REMARKABLE COINCIDENCE ARRANGED BY THE FATE"

Before officially starting my own business, I obtained a bachelor's degree in Industrial Design from Chongqing University, then worked in marketing at Toshiba China for 5 years.

Industrial Design has taught me how to create a brand-new product “from zero to one”, and my experiences in the marketing & advertising have equipped me with the technical know-how and knowledge needed for introducing the products to the markets, it's a remarkable coincidence arranged by the fate.

When I received my first Barbie doll from my mother at 8 years old, I couldn't imagine that designing dolls will be my future job.